For founders who want a partner in their corner.
Building a startup can be isolating. You're making high-stakes decisions without a playbook, often without a team to pressure-test your thinking, and almost always without enough time.
We work with early-stage founders as a long-term partner - someone to call when you're stuck, challenge you when you need it, and help you navigate the hard stuff. Not as a consultant who hands you a document and walks away - as someone invested in seeing you succeed.
What we help with
The decisions you make early - team structure, go-to-market, capital strategy, brand - compound quickly. Get them right and you accelerate. Get them wrong and you spend years unwinding them.
Mentorship & Guidance
Regular, structured conversations to help you think through the hard decisions. A sounding board who's been there, made the mistakes, and learned what actually matters.
Team Structure
Who to hire, when to hire, how to structure roles, and how to build a team that scales with you - not one you'll need to rebuild in 18 months.
Growth
Finding your highest-leverage paths to revenue. Customer acquisition, conversion, retention - built around what actually moves the needle for your business.
Capital Strategy
When to raise, how much to raise, how to position for investors, and how to think about capital as a tool - not a goal.
Brand
Positioning, messaging, visual identity - building a brand that reflects where you're going, not just where you are. Something you won't outgrow in a year.
Go-to-Market
How to launch, who to target, what channels to use, how to position against competitors - the strategic and tactical work of getting to market.
How we work
Every founder is different. Some need a regular cadence - weekly or fortnightly calls to keep momentum and accountability. Others need someone on call for the big decisions as they come up.
We typically start with a conversation to understand where you are, where you're trying to get to, and what's getting in the way. From there, we'll work out the right structure - whether that's ongoing mentorship, project-based support, or something in between.
The goal is simple: help you move faster by learning from our experience, not just your own.
Who this is for
Early-stage founders who are building something real. You might have a little less experience, you're moving fast, and you know the decisions you're making now will shape everything that comes after.
You're not looking for someone to tell you what to do. You're looking for a partner who's been through it, can challenge your thinking, and will help you avoid the mistakes that cost time and money.
"The best time to get help is before you need it."
What clients say
From early-stage founders who've worked with us on mentorship, growth, brand, and go-to-market.
"Growing a platform in a fast-moving media space requires constant recalibration. Rexi helped us think through the growth levers that actually applied to our business - not generic advice, but strategy built around what Whooshkaa was and where it could go. The mentoring relationship has been one of the more valuable investments I've made as a founder. Having experienced people who've been through the growth journey themselves makes a real difference."
"Building a marketplace is hard enough - building one that depends on trust between strangers is even harder. Rexi helped us think through the growth strategy with that nuance in mind. Their startup advisory work kept us focused on the things that would actually move the business forward, and the mentorship has helped me grow as a founder in ways I didn't fully anticipate when we started working together. They're genuinely invested in your success."
Ready to talk?
Tell us about what you're building. We'll be honest about whether we can help - and if we can, how.
Get in touch